{"title":"Baby Essentials","description":null,"products":[{"product_id":"the-best-diaper-rash-ointment-10-oz","title":"The Best Diaper Rash Ointment, 10 oz","description":"Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:\n•    Skin protectant that helps treat and prevent irritation caused by diaper rash\n•    Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort\n•    Creates a protective barrier between delicate skin and sources of wetness and chafing\n•    Seals out moisture to keep baby’s skin dry, calm, and protected\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Gentle, clinically tested formula\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46681812566191,"sku":"856","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/031e324ca3ef03c196bbb4d11b629eabef84dab96d2ea5df8b8065502aa8f3a3.jpg?v=1773637372"},{"product_id":"newborn-2-in-1-hair-body-wash-lavender-16-oz","title":"Newborn 2-in-1 Hair \u0026 Body Wash, Lavender, 16 oz","description":"Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:\n•    High-moisture formula nourishes and conditions newborn skin and fine hair\n•    Soap-free, calming blend rebalances skin’s natural pH for comfort and protection\n•    Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated\n•    Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin\n•    Gentle enough for daily use, tear-free for little ones.\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46681812697263,"sku":"823","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/c85c0fb0b7e2d42390fe81b6322086db34d8ec8fe62672c88eac97c1baa1bd1f.jpg?v=1773637375"},{"product_id":"soothing-baby-body-wash-creme-douce-16-oz","title":"Soothing Baby Body Wash, Crème Douce, 16 oz","description":"Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:\n•    Allantoin-enriched formula soothes tender skin, leaving it soft and comforted\n•    Gentle cleansing that won’t strip away natural moisture\n•    Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate\n•    Can be poured directly into bath water for a moisturizing soak\n•    Tear-free and mild enough for daily use on newborns and babies with sensitive skin\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46681813188783,"sku":"87","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/afbb6fd89de3b38ee18c93bbf94967d31fab13fe4474b0f8e4f592203332430f.jpg?v=1773637376"},{"product_id":"extra-gentle-shampoo-creme-douce-16-oz","title":"Extra Gentle Shampoo, Crème Douce, 16 oz","description":"Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:\n•    Mild surfactants create a gentle cleanse that won’t irritate or over-dry\n•    Hydrates the scalp while leaving hair soft, fresh, and manageable\n•    Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny\n•    Available in multiple sizes for home or travel convenience\n•    Gentle enough for daily use, tear-free for little ones.\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46681813352623,"sku":"85","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/add7ed12fb7d218a032ac34f3e2bbad9d75173ec16b17996fb223324df20c10e.jpg?v=1773637378"},{"product_id":"super-soft-lotion-lavender-16-oz","title":"Super Soft Lotion, Lavender, 16 oz","description":"Pamper baby’s skin with a light, silky lotion that absorbs quickly, comforts deeply, and makes every cuddle extra soft and snuggly.\n•    Light, silky formula leaves baby super soft and snuggly — every mom’s favorite baby lotion\n•    Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein\n•    Sweet almond oil and vitamins E \u0026amp; C help moisturize and condition delicate skin\n•    Milk protein supports skin’s natural balance with gentle nourishment\n•    Provides a protective layer of antioxidants to help shield skin from everyday environmental stress\n•    Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, and PPGs","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46681813450927,"sku":"821","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/efe88e980fa0c81db41850e66bdd4e10f5390bb219e20492163ce826cd20db0d.jpg?v=1773637380"},{"product_id":"newborn-2-in-1-hair-body-wash-creme-douce-16-oz","title":"Newborn 2-in-1 Hair \u0026 Body Wash, Crème Douce, 16 oz","description":"Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:\n•    High-moisture formula nourishes and conditions newborn skin and fine hair\n•    Soap-free, calming blend rebalances skin’s natural pH for comfort and protection\n•    Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated\n•    Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin\n•    Gentle enough for daily use, tear-free for little ones.\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46681813614767,"sku":"89","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/623428a3e35b5be0e389227b5b2cefbd470f6fe114b6aa9bba9c2348f82cd8bc.jpg?v=1773637381"},{"product_id":"super-soft-baby-lotion-creme-douce-16-oz","title":"Super Soft Baby Lotion, Crème Douce, 16 oz","description":"Pamper baby’s skin with a light, silky lotion that absorbs quickly, comforts deeply, and makes every cuddle extra soft and snuggly.\n•    Light, silky formula leaves baby super soft and snuggly — every mom’s favorite baby lotion\n•    Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein\n•    Sweet almond oil and vitamins E \u0026amp; C help moisturize and condition delicate skin\n•    Milk protein supports skin’s natural balance with gentle nourishment\n•    Provides a protective layer of antioxidants to help shield skin from everyday environmental stress\n•    Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, and PPGs","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46898807963823,"sku":"86","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/4f576b4f21ebd3fba6dd62f6c74d19a5ccd5fa19a0c304e3bc239993a9aac325.jpg?v=1778474092"},{"product_id":"ultra-safe-baby-laundry-detergent-creme-douce-32-oz","title":"Ultra-Safe Baby Laundry Detergent, Crème Douce, 32 oz","description":"Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.\n•    Formulated with powerful plant- and mineral-based cleaners and softeners, enriched with enzymes for effective stain removal\n•    Naturally removes stains and odors while helping protect fabric integrity\n•    Safe and gentle for baby’s delicate skin\n•    Safe means no added sulfates, dyes, formaldehyde, phosphates, phthalates, optical brighteners, or 1.4-dioxane\n•    Eco-friendly means biodegradable; nothing but goodness\n•    Developed for both high efficiency (h.e.) and conventional washing machines\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46898807996591,"sku":"00014","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/e589dc8eaa94e054c26b4a5d5b80e775227914df8bb5ab95cc9ecb62a56b2a3f.jpg?v=1778474094"},{"product_id":"ultimate-baby-cleansing-cloths-creme-douce-72ct-per-pack","title":"Ultimate Baby Cleansing Cloths, Crème Douce, 72ct per pack","description":"•    Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple\n•    Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection\n•    Natural and gentle preservatives safeguard wipes from waterborne contamination\n•    Soothes and hydrates skin with vitamin E, aloe, and chamomile\n•    Safe to use on baby’s face, body, and bottom\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Cruelty-free and Non-toxic\n•    Made in USA\n•    Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46898808029359,"sku":"818","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/4cdf3d8bbeffffbfaff3b64b43f43106663c5a5264cc5c44b5b17611b67f7ab3.jpg?v=1778474097"},{"product_id":"the-best-diaper-rash-ointment-3-4-oz","title":"The Best Diaper Rash Ointment, 3.4 oz","description":"Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:\n•    Skin protectant that helps treat and prevent irritation caused by diaper rash\n•    Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort\n•    Creates a protective barrier between delicate skin and sources of wetness and chafing\n•    Seals out moisture to keep baby’s skin dry, calm, and protected\n\nOur Promise:\n•    Hypoallergenic\n•    Pediatrician-tested \u0026amp; Dermatologist-tested\n•    Gentle, clinically tested formula\n•    Made in USA\n•    Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids","brand":"Noodle \u0026 Boo, Inc.","offers":[{"title":"Default Title","offer_id":46898808094895,"sku":"4879","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1910\/6991\/files\/974eed4877c37b94e46bef8f7741738ff28eced2867bd76bf60bf4cda2272d48.jpg?v=1778474098"}],"url":"https:\/\/thebrandedcowhorseboutique.myshopify.com\/collections\/baby-essentials.oembed","provider":"The Branded Cowhorse Boutique","version":"1.0","type":"link"}